Born in 1959, Massimo Iosa Ghini studied architecture in Florence and then graduated on the Polytechnic Institute of Milan. Today he is considered one of the best known Italian architects and designers on the international scene. Nowadays he holds conferences and lectures in various European universities. Moreover, he teaches from 2007 at the all’MBA of Alma Graduate School of Bologna and from 2008 he is Adjunct Professor at the Polytechnic of Hong Kong. His works, exposed in various museums and private collections, have been projects have won important international awards, including the Roscoe Award USA, 1988, the Good Design Award in 2001, 2004, 2009 and 2010 by the Chicago Athenaeum and the Red Dot Award in 2003. For DE MAJO ideas Cannettata, also dubbed "the perfect lamp" whose perfect balance of design and technology have earned the prestigious Good Design Award 2011.